Carpet Cleaners SW1 Privacy Policy
This Privacy Policy explains how Carpet Cleaners SW1 collects, uses, stores and protects personal data relating to our customers and potential customers in the SW1 area. It also describes your rights under the UK General Data Protection Regulation and the Data Protection Act, and how you can exercise these rights.
By using our carpet cleaning and related services in the SW1 area, you acknowledge that you have read and understood this Privacy Policy. We are committed to handling your personal data lawfully, fairly and transparently.
Who this Privacy Policy applies to
This Privacy Policy applies to all Carpet Cleaners SW1 customers, as well as individuals who contact us for information, quotations or bookings, within the SW1 area. It covers data collected through direct contact, our website, and any other channels through which you engage with our services.
Personal data we collect
We collect and process different categories of personal data depending on how you interact with us and the services you request. The main categories of data we may collect are:
Identification and contact details: name, address, property access details if you choose to provide them, and general contact details such as your preferred method of communication.
Service and booking information: details of the services you request, property type and room details relevant to carpet, rug or upholstery cleaning, preferred dates and times, instructions you provide, records of your communications with us, and service history.
Billing and payment information: payment status, amounts, and basic transaction details. Where payments are processed using card or online payment services, sensitive card data is handled by secure payment processors and not retained by us beyond what is necessary for accounting and record keeping.
Technical and usage data: if you visit our website, we may collect information such as your IP address, browser type, pages visited, and interaction data through cookies or similar technologies, where permitted by law and, where required, with your consent.
Feedback and communication data: information you provide in reviews, surveys, complaints, queries, or other feedback about our services.
Purposes and lawful bases for processing
We only process your personal data where we have a lawful basis to do so. The main purposes and lawful bases are:
To provide our services and manage bookings: We process your contact, service and booking information to arrange and deliver carpet cleaning and related services, confirm appointments, and communicate about your booking. The lawful basis is performance of a contract or taking steps at your request before entering into a contract.
To handle payments and accounting: We use billing and payment data to take payment, issue invoices or receipts, and maintain financial records. The lawful basis is performance of a contract and compliance with legal obligations relating to accounting and taxation.
To respond to enquiries and provide quotations: When you request information or a quote, we use your contact details and service preferences to respond to your enquiry. The lawful basis is performance of a contract or steps taken at your request before entering into a contract.
To manage customer relationships and quality: We may use your data to obtain feedback, handle complaints, and improve our services. The lawful bases are our legitimate interests in managing and improving our business, and in some cases performance of a contract.
To send service-related communications: We may contact you with important information about your booking, changes to services, or matters affecting your appointment. The lawful basis is performance of a contract and our legitimate interests in keeping you informed.
To send marketing communications: We may, where permitted by law, use your contact details to send you information about services we believe may be of interest to you. Where required, we will obtain your consent first. You can opt out at any time. The lawful bases are consent and, in certain circumstances, our legitimate interests in promoting our services.
To ensure security and comply with the law: We may process data to protect our business, our staff and our customers, to prevent fraud or misuse of our services, and to comply with legal and regulatory obligations. The lawful bases are compliance with legal obligations and our legitimate interests.
Data retention
We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.
Service and contract data: Information relating to bookings, service delivery and contracts is typically retained for a period necessary to manage our relationship with you, deal with any disputes or queries, and comply with accounting and tax obligations. This may be up to several years after the end of the service relationship, in line with statutory limitation and record-keeping periods.
Billing and payment records: Financial records are retained for the periods required by applicable tax and accounting laws.
Enquiry data: Information relating to enquiries or quotations that do not lead to a booking may be retained for a limited period to allow us to follow up on your request and manage our business operations, after which it is securely deleted or anonymised.
Marketing data: Where you have consented to receive marketing communications, we retain your contact details until you withdraw your consent or object to further marketing. We may keep a record of your opt-out request to ensure we respect your preferences in the future.
At the end of the relevant retention period, personal data is securely deleted, anonymised, or archived where allowed by law.
Data processors and sharing of personal data
We may share your personal data with trusted third parties who act as data processors on our behalf. These may include:
IT and hosting providers who support our systems and data storage.
Payment processing providers that handle card or online payments securely.
Customer management or booking software providers used to organise our schedules and appointments.
Professional advisers such as accountants or legal advisers, where necessary in connection with our business and legal obligations.
These processors are only permitted to process your data in accordance with our instructions and are required to implement appropriate technical and organisational measures to protect your personal data.
We may also share personal data with other parties where required to comply with legal obligations, respond to lawful requests from authorities, or protect our rights, property, staff or customers. In such cases, we limit disclosure to what is strictly necessary.
International data transfers
Where any of our processors or service providers are located outside the United Kingdom or the European Economic Area, or store data in such locations, we ensure that appropriate safeguards are in place to protect your personal data, such as standard contractual clauses or other lawful transfer mechanisms, in accordance with applicable data protection laws.
Your data protection rights
Under data protection laws, you have a number of rights in relation to your personal data, subject to certain conditions and exemptions. These rights include:
Right of access: You have the right to request confirmation of whether we process your personal data and to receive a copy of that data, along with certain information about how it is used.
Right to rectification: You have the right to request correction of any inaccurate or incomplete personal data we hold about you.
Right to erasure: In certain circumstances, you may request that we delete your personal data, for example where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent and there is no other lawful basis for processing.
Right to restriction of processing: You may request that we restrict the processing of your data in certain situations, such as while we verify accuracy or consider an objection you have raised.
Right to object: You have the right to object to processing based on our legitimate interests, including profiling, and to object at any time to processing of your personal data for direct marketing.
Right to data portability: Where processing is based on consent or contract and carried out by automated means, you may have the right to receive your personal data in a structured, commonly used and machine-readable format, and to have it transmitted to another controller where technically feasible.
Right to withdraw consent: Where we rely on your consent to process personal data, you have the right to withdraw your consent at any time. This will not affect the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, or if you have any concerns about how your personal data is handled, you may contact us using the details provided on our main service materials or website. We will respond to your request in accordance with applicable data protection law.
Security of your personal data
We take appropriate technical and organisational measures to safeguard your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These measures include limiting access to personal data to those who need it for their role, using secure systems and platforms, and training relevant staff on data protection responsibilities.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or data protection practices. Any updated version will be made available through our usual customer communication channels. We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal data.
This Privacy Policy applies to all Carpet Cleaners SW1 customers and service users in the SW1 area and is intended to provide clear and transparent information about our data protection practices.


